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Status New
Created by Alex Borland
Created on Sep 16, 2026

Branding confusion between our Platform name and Access Careers Centre App

We've identified some confusion amongst both our staff and customers as we roll out the new platform to our new contract participants.

Internally and externally, we promote and refer to the platform as the Fedcap Hub. Our marketing materials, onboarding conversations, training sessions and welcome packs all reference the Fedcap Hub.

However, when participants are directed to download the mobile app, they are presented with Access Careers Centre. This creates uncertainty for some users, who understandably question whether they have found the correct application.

For customers who are less digitally confident, this additional step can create friction during onboarding and may impact engagement with the platform.

Is there any scope for:

White-labelling the mobile app name?
Displaying customer-specific branding within the app?
Adding configurable wording such as "Fedcap Hub powered by Access Careers Centre"?
Any alternative branding options that would help create a more seamless customer experience?

From our perspective, this is less of a branding request and more about reducing confusion and improving customer adoption.

I'd be interested to understand what options may be available.

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